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== HighGrad Trading Company ==

=== Structure ===
The HighGrad Trading Company operates under a hierarchical structure. At the top sits a council of seven directors, chosen from the most experienced and respected members of the company. The council is led by the High Director, currently held by an esteemed High Elf named Elandor. Below the council, the company is organized into various departments including acquisitions, sales, logistics, and diplomacy, each headed by a department leader.

=== Culture ===
HighGrad fosters a culture of unity, respect, and cooperation, both within the organization and in its dealings with external partners. The organization values diversity, drawing upon the strengths and unique qualities of the many races and cultures in both Fae and mortal realms. Employees are encouraged to share their cultural knowledge, contributing to a rich and diverse workplace environment. Honesty, integrity, and fair trade are cornerstone values that guide all HighGrad operations.

=== Public Agenda ===
The HighGrad Trading Company's public agenda extends beyond profit-making. It seeks to continue and expand its role in promoting cultural exchange, understanding, and unity between the Fae and mortal realms. They aim to uphold fair and equitable trade practices, believing that trade should be beneficial for all parties involved. Furthermore, the company is committed to contributing positively to local communities, regularly engaging in philanthropic endeavors.

=== Assets ===
The HighGrad Trading Company's assets are vast and varied. It owns numerous warehouses, stores, and trading outposts in both Fae and mortal realms. The company has a fleet of trade caravans and ships, capable of transporting goods across vast distances and varied terrains. HighGrad also holds exclusive trade contracts with many producers of highly sought-after goods in both realms. In addition to tangible assets, HighGrad's vast network of contacts, goodwill, and reputation for fair dealing are invaluable assets that contribute significantly to their success.

=== History ===
'''Origins''': The HighGrad Trading Company traces its roots back to the immediate aftermath of The Unveiling in 100 TRA. A time when the mortal realms were exposed to the wonders of Fae magic and culture, sparking an unprecedented demand for Fae goods. A group of visionary High Elf merchants saw this as an opportunity to not just meet this demand, but to foster greater understanding and unity between the Fae and mortal realms. They established the HighGrad Trading Company with the mission of facilitating trade and cultural exchange between the realms. The name "HighGrad" was chosen to represent the High Elf founders (High) and their mission of unity and bringing together disparate cultures and realms (Grad).

'''Formation and Early Years''': With the support of Lady Aurelia, the HighGrad Trading Company was able to quickly establish a presence in both Fae and mortal realms. Aurelia's role as an emissary greatly aided in fostering trust and openness with their mortal partners. They prioritized establishing fair trade practices and ensuring mutual benefit, values that remain at the heart of their operation to this day.

'''Expansion''': Following the signing of the Silver Accord in 150 TRA, the HighGrad Trading Company expanded its reach, establishing outposts in every major city in Faeloria. The Accord, which formalized the cooperation between Fae and mortal realms, opened new doors for the Company and their influence grew.

'''Current Status''': Now, at 530 TRA, the HighGrad Trading Company is a major economic and political player in both Fae and mortal realms. Their network of trade routes and outposts is extensive, reaching even the farthest corners of both realms. The company is known for their fairness, reliability, and the high quality of their goods. But beyond being a successful commercial enterprise, the HighGrad Trading Company is a symbol of unity, cooperation, and the power of commerce to bridge divides and foster understanding among different cultures.

Other Names: "Unity Traders" - A colloquial name that reflects their commitment to unity and fair trade. "[[Elfmark]]" - A historical name, originally used when the company was founded by High Elves, still occasionally used by older generations.
[[Category:Factions]]
[[Category:Businesses]]